The initial concern around a TikTok ban stemmed from a lack of information, said Chris Jacks, director of growth strategy at HireInfluence, an influencer marketing agency.
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The industry talk amongst influencers isn’t about a TikTok ban, he said, but about how to monetize platforms and income streams-a problem in the creator economy that is largely unaddressed. It’s not something the creators bring up either, he said. government will find a solution before it comes to that, the CEO said. The general belief is that TikTok and the U.S.
Detert has not seen any slowdown in company spending on TikTok as a result of a potential ban. Influential has run campaigns with Google, Amazon and McDonalds, and it has more than 3.5 million creators in its network, according to its website. TikTok has a great ROI, with users browsing and purchasing products more frequently than users on other social media apps, according to Insider Intelligence. During today’s economic downturn, a return on investment is the top priority for advertisers, he said.
“No (advertiser) is saying they don’t want to put money in TikTok,” Ryan Detert, CEO of Influential, a marketing company, told Observer. But it’s not concerning many of the affected parties. Creators who rely on the platform for income could be subject to a long, drawn-out fight to keep TikTok operational. Governmental processes happen slowly, and the likely court challenges that would arise from a national ban could mean TikTok users won’t have an answer on the app’s future any time soon. The law drew court challenges from users and the company. Greg Gianforte passed a bill making it illegal for the company to do business in the state. Montana became the first state to block TikTok app downloads in May after Gov.
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land. Congress members have introduced a series of bills that could result in a TikTok divestment or national ban, but none have passed the Senate or House of Representatives yet. Lawmakers appeared fed up with Big Tech as a whole, and some expressed their dissatisfaction with TikTok’s plan to safeguard American users by storing their data on U.S. The five-hour-long testimony did little to settle tensions. The company also paid for dozens of creators to appear on Capitol Hill prior to the hearing, some of whom spoke about the platform’s impact on their lives. lawmakers had been brewing in the months leading up to CEO Shou Zi Chew’s Congressional testimony in March. Two days before the hearing, Chew posted a video calling on TikTok users to post what they love about the app for elected officials to see. Tensions between TikTok’s executive team and U.S. “No one is leaving until (a ban) becomes real,” he said. Despite bipartisan efforts to regulate or ban TikTok, Pomerantz isn’t considering leaving the app because of how easy it is to make videos, he told Observer.
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